Haa Baht Inc., which was selected by the Small and Medium Enterprise Reiwa Agency as a “JAPAN Brand Support Partner” in FY Reiwa 4th as in FY Reiwa 3rd, has the experience and achievements of supporting overseas expansion and the know-how necessary for it.
In particular, India, the world’s second largest market with a population of more than 1.4 billion, has strong personal networks, extensive experience, and above all, a proven track record. If you are considering expanding overseas, please contact Haa Baht Inc.
【Review business strategy and enter overseas markets】
In the post-corona era, the upheaval of the business environment has forced many businesses to review their business strategies. We think that there are many businesses that are considering entering new markets, including overseas, with the aim of expanding the market.
When you are launching an existing product or service that you are confident in bringing to market to a new market, it is important to be familiar with the market environment and to find a suitable local partner. And one way to do that is to enlist the help of someone who knows the market well. There’s a big difference between knowing and not knowing! By changing the target’s persona and specifications according to the living and social situation, and by reviewing the target and communication methods, etc., you can lead overseas market expansion to success. People who know the market well are “JAPAN Brand Development Support Partners”. We also provide support for market research, translation, branding strategies using local SNS, etc.
【JAPAN Brand Development Support Project】
The “JAPAN Brand Development Support Project” implemented by the Small and Medium Enterprise Agency aims to capture the extraterritorial demand of regional SMEs by subsidizing part of the expenses of small and medium-sized enterprises (SMEs, etc.) in the case of initiatives such as the development and improvement of new products and services, branding, and the development of new sales channels, etc. for overseas expansion and nationwide expansion with an eye on it. It aims to contribute to the revitalization of the regional economy and the promotion of regional small and medium-sized enterprises.
【JAPAN Brand Development Support Project Expenses】
In order to receive subsidies for business expenses such as support for the development of the JAPAN brand,
(1) From among the “support partners” selected and announced by the Small and Medium Enterprise Agency at the time of application, the support partners to be used and their support services should be clearly stated.
(2) Pay appropriate consideration for support services provided by the support partner during the subsidy project period based on the contract with the support partner, etc.
|Amount of Subsidy|
Within 5 million yen (lower limit of 2 million yen) * Up to 20 million yen in the case of a multi-party cooperative body
○ Multi-party cooperative body (In principle, all small and medium-sized enterprises, etc. that make up the cooperative body need to aim to develop overseas sales channels.) In the case of joint application, the upper limit of 5 million yen will be raised for each party, and the upper limit up to 20 million yen will be raised.
○ Even in the case of cooperation of 5 or more parties, the upper limit of 20 million yen does not change. Even in the case of joint application, the minimum limit of 2 million yen does not change.
1st and 2nd years: Within 2/3
3rd year: 1/2 or less
○However, projects that clearly indicate that overseas expansion will be carried out within three years will be eligible expenses for subsidies within 1/2 of the subsidy rate for the part related to the development of domestic sales channels.
|Period of Subsidized Projects||Grant decision date ~ Reiwa until the end of March 2023|